Facebook Fan Pages

I’m going to go out on a limb here and assume that you’ve heard of Facebook…It’s just a little ‘ol social networking website that has been slowly building a steady list of subscribers. Nothing really to write home about…just a measly 500 MILLION USERS or thereabouts.

OK, so the truth is that in terms of number of users, social interaction, and influence, Facebook is a behemoth. In reality it has become an equal of Google, and in many areas has surpassed it. And while its marketing and business potential is already staggering, it is only set to grow further…If you use the Internet in any way to sell your goods or services, this is a bandwagon that you simply must be on!

…hang on, what’s that I can hear? Facebook is what your kids are on. They play games, gossip, and generally waste far to much to time browsing their “wall”…

Fair enough, but as a business owner I’m not really interested in this side of Facebook, per se. I’m more interested in building and harnessing the marketing power of Facebook Fan Pages. And as a local business owner I am particularly interested in using a Fan Page to interact with my local target market.

What are Facebook Fan Pages?

In a nutshell, a fan page is a dedicated Facebook page used for promoting a business, product, brand, celebrity, or service. It is a perfect way to utilize the power of “social media marketing”. It is a great way to interact with your customers, offer discount coupons, promote specials, and to build a sense of trust and loyalty.

However the true power of utilizing Facebook Fan Pages is through a fabulous little button called the “like” button. This is where your satisfied customers can “like” your products and/or services, effectively recommending you to others, instantaneously, which in turn spreads to others giving them the opportunity to “like” what you have got to offer…It really is viral marketing at its purest.

All of this may not mean much at first glance, but considering that on average, a Facebook user has somewhere near 130 friends…well I think you can appreciate what I’m getting at….

For those that see Facebook as the domain of the young and carefree, let me chuck these not so inconsequential figures at you.

  • All of the World’s most recognizable brands and products have their own Fan Page.
  • There are over 500 million active Facebook users.
  • Almost 50% of users are aged between 25 and 54.
  • The average FB user is connected to 80 community pages, groups and events.
  • 50% of users will log in to Facebook in any given day.
  • Since social networking plugins were introduced in April 2010, an average of 10,000 new websites per day have been integrating with FB.
  • The average Facebook users has 130 friends.

What does all this mean?

  • Facebook is already HUGE, but will become even more so.
  • FB is not just for kids and students. In fact nearly 50% of users reside in a prime “buying” demographic with a real disposable income.
  • FB users are prolific. They use it A LOT, and interact with others A LOT!
  • Your competitors probably already have a FB Fan Page, and if they don’t…they soon will!

What can I do to help you?

Facebook fan pages

Imagine a Fan Page like this for your business!

…Let me set up a fantastic, customized, effective and affordable Fan Page that can directly integrate with your website…there’s nothing more to say really..

…well OK maybe just one more thing…

…Never before has social marketing been so important. Whether I create a Facebook Fan Page for you or not, I urge you to have someone do it, and soon!

Still not convinced about the importance of social media?

Check this vid out!


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