Email Marketing: Effective, Valuable, Automatic

Let me run through a scenario with you….Someone reaches your website, reads about the products or services you are offering, is in the market for these, but for whatever reason they are not ready to make a buying decision right there and then. At this stage the only options your visitor has is to bookmark your site, make a note of your contact details, make a mental note to revisit your site, or to simply close the browser.

Research shows us if a potential customer doesn’t take some action at this stage, they are unlikely to visit your site again. The Internet is just too busy. There are so many distractions, even a person who has the intention to return to your website will probably never see your site again.

What that means exactly, is that you will have lost the opportunity to “sell” your message to those leaving your website, perhaps forever!

So what can be done to get a second chance (or more accurately a 2nd, 3rd, 4th, 5th, 6th and 7th chance) at these prospects?  Simple…we set up an email auto-responder system…

“?????!!!!!….What!”… (Yep, I know I lost some of you there.)

Let me break it down the process of Email Marketing like this…

You offer your first time visitor something of value and at no charge. This might be some valuable home renovation tips if your business is home building, or a free report on “the 5 easiest ways to fix unblocked drains” if your business is plumbing, or maybe if you are a make-up artist or beautician, you might provide a guide to the most affordable make-up products.

But, for your visitor to receive this complimentary gift, they need to fill out a simple form (usually requiring only a name and email address), thus opting into your “list” and gaining access to your free gift.

Once you have a person on your list you don’t need for them to visit your website to have access to them again…Now you have the power to reach them whenever you want. But of course this is a relationship you can never abuse, simply because a person can opt out of your list at any time. You should only use this avenue to offer your list members something of a perceived value. For example, information to solve their problems, coupons for discount products and services, or relevant industry news.

The true power of an auto-responder system however, is the ability to pre-load messages into your system. You might decide to have 5 or 10 or even more messages (information, special offers, discount coupons, etc) that are automatically sent out to your list members, in a particular sequence, and at predetermined intervals of time.

This is extremely valuable to you as it keeps your name in the prospects mind, you get to build up your authority as a professional in your particular industry, and it gives you a chance to gain their custom even if they passed you by the first time round….and most importantly, once it is set up, the whole system runs on auto-pilot!

Setting up such a system can be tricky, especially without the tools and knowledge needed. That’s where someone like me comes in….

Here’s how I can help you with you email marketing campaign

  • Setting up the technical aspects of an email auto-responder.
  • Designing an effective system of messages that will help you gain the trust and gratitude of your prospective customer.
  • Writing, compiling, and constructing a compelling series of messages.
  • Loading this series of email messages into your auto-responder so that it all runs on auto-pilot.

The hard work in setting up this kind of system is in the initial set-up, and this is where most people without the right tools and knowledge would struggle.

Here’s my bargain with you….You pay me (a modest but fair amount) to do all the grunt work (and believe me setting up the auto-responder, constructing the sequence of messages, and actually making the content that makes up the messages is the epitome of “grunt work”), and you put your feet up and take advantage of the extra interest in your website and your business, all while gaining the extra chance of turning your PROSPECT into your CUSTOMER….

….Sounds like a sweet deal to me 😉

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